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C:/matrix/users/michael_novack/user_profile/about.py

ABOUT

PERSONAL PROFILE & BACKGROUND

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Professional Philosophy

I craft digital experiences that solve real problems and return time to users' lives. At the intersection of business strategy and user empathy, I build technology that delivers measurable value while minimizing cognitive load. My products don't just perform—they transform, creating engagement that drives business growth while genuinely enhancing human experience.

If my parents can navigate it without calling me for help, I've designed it right. This simple test grounds my approach—clear information architecture that works for everyone from digital natives to reluctant tech adopters.

Bio

Today, I'm a product leader driving innovation at the intersection of technology and user experience—but my path to this role began in a seemingly different world. My career started not with wireframes and user stories, but with balance sheets and audit trails as I earned my Chartered Accountant qualification. Those early years analyzing financial statements gave me a unique foundation: understanding how quantifiable inputs create business value.

At PwC, I transitioned from audit to consulting, where I discovered my natural inclination toward product thinking. While advising clients on business processes, I found myself drawn to their technology challenges—not just how systems were used, but how they could be reimagined. I was identifying product improvements that others overlooked, seeing friction points as opportunities rather than inevitabilities.

This revelation led me to Just Eat in London, where I could fully apply my dual perspective of business acumen and user empathy. There, I translated complex logistics into seamless digital experiences for millions, confirming that I had found my true calling in product development.

The startup world accelerated my evolution. At Postmates, I led development of autonomous delivery robots, turning cutting-edge technology into market-ready solutions. At Dropbox, I pioneered AI-powered content discovery systems that solved user pain points while driving key retention metrics.

Now, as Senior Director of Product at Hims, I'm architecting AI-powered personalization systems revolutionizing healthcare access. Throughout this journey, my accounting background has remained my competitive advantage—approaching product decisions with both creative vision and analytical precision, understanding exactly how user experiences translate to business outcomes.

Superpower

My superpower is connecting user behaviors to business outcomes through data-driven insights. I've developed frameworks that translate micro-interactions into revenue predictions, creating quantifiable links between product engagement and financial performance.

Values & Approach

  • Balance Sheet Thinking: Every feature is an asset that must generate more value than it costs
  • Quantified Empathy: Translating human emotions into measurable signals
  • Algorithmic Compassion: Using AI to understand and serve human needs with precision
  • Digital Double-Entry: Ensuring every user action has a corresponding business outcome
  • Ethical Velocity: Moving quickly without compromising trust or integrity

C:/matrix/users/michael_novack/CAREER_HISTORY.exe

CAREER TIMELINE

PROFESSIONAL EXPERIENCE

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🚀 Professional Experience

  • Senior Director of Product, Hims
    Drove $100M+ in new NNARR by launching GLP-1 platform strategy, building a generative AI personalization engine that lifted conversion by 4.5%, and creating bundling tools that cut CAC by 12% year-over-year.
  • Director of Product & Strategy, Dropbox
    Led AI-powered UX and search redesigns that generated $5M+ in incremental revenue and improved CSAT by 4%, while scaling a unified data platform that turned 3% of monthly users into weekly power users.
  • Director of Product & Business Operations, Postmates
    Built and deployed autonomous sidewalk robots completing 20K+ deliveries across 5+ cities, while scaling L4 self-driving vehicle systems that enabled positive-margin orders and reduced manual interventions by 300%+.
  • Group Product Lead, Just Eat
    Scaled a new global delivery platform generating $50M+ annual revenue and 550% YoY order growth, while integrating a $200M acquisition and improving courier retention by 20% through app and ops redesign.
  • Management Consultant Manager, PwC
    Led 20+ person teams on strategy and mobile product builds for enterprise clients, boosting app DAUs to 50K+ and increasing download-to-payment conversion by 15% through improved UX and feature planning.

C:/matrix/users/michael_novack/user_profile/projects.py

PROJECT ARCHIVE

KEY INITIATIVES & DEVELOPMENTS

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Telehealth Platform Redesign

Led a cross-functional team to completely rebuild the telehealth consultation experience at Hims & Hers. Implemented an intelligent form system that decreased average consultation time by 40% while improving diagnostic accuracy by 22%. User satisfaction scores increased by 35% after launch.

Collaborative Workspace

Designed and launched a new collaborative workspace feature at Dropbox that revolutionized how teams interact with shared content. The feature drove a 45% increase in collaborative editing sessions and became the most-used feature among enterprise customers within 3 months of launch.

Delivery Optimization Engine

Developed a machine learning-based delivery prediction system at Postmates that analyzed historical delivery data, traffic patterns, and restaurant preparation times. The system reduced average delivery times by 18% and decreased order cancellations by 25%.

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C:/matrix/users/michael_novack/user_profile/SKILLS_MATRIX.py

MICHAEL NOVACK SKILLS MATRIX

STRATEGIC PRODUCT LEADERSHIP CAPABILITIES

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Product Development

Product Vision User-Centric Design Go-to-Market Strategy Product Discovery Strategic Roadmapping Experimentation Product Analytics AI Product Integration
Product Strategy
96%
User Research
92%
Product Innovation
94%

Technical Proficiencies

AI/ML Applications Data Analysis System Architecture API Strategy Technical Feasibility Product Analytics SaaS Platforms
Tech Strategy
93%
AI Product Development
89%
Data-Driven Decision Making
95%

Leadership & Stakeholder Management

Executive Communication Cross-functional Leadership Team Building Consensus Creation Organizational Alignment Board Presentations
Executive Influence
97%
Cross-functional Collaboration
95%
Team Leadership
96%

Financial & Strategic Acumen

Business Modeling Unit Economics Market Sizing Revenue Strategy Growth Metrics Portfolio Management Resource Allocation
Strategic Planning
94%
Business Impact Analysis
92%
ROI Optimization
91%
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C:/matrix/users/michael_novack/KNOWLEDGE_BASE.exe

🎓 Education

  • McGill University, Montreal, Canada
  • ESADE University, Barcelona, Spain

📜 Qualifications & Certifications

  • Chartered Accountant (CA), Chartered Professional Accountant (CPA)
  • Certified Product Executive (CPE)
  • Pragmatic Marketing Certified (PMC)
  • AI Product Management Specialization (Coursera)

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C:/matrix/users/michael_novack/user_profile/contact.py

COMMUNICATION PORTAL

CONTACT INFORMATION & CHANNELS

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Secure Contact Methods

Email: hi@builtbymikey.com
LinkedIn: https://www.linkedin.com/in/michaeljnovack/
about.me: https://about.me/michael.jordan.novack

Direct Message

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C:/matrix/users/michael_novack/user_profile/resume.py

RESUME

ENGINEERED CAREER PROFILE

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Download CV

📄 DOWNLOAD CV (PDF)

🚀 Professional Experience

  • Senior Director of Product, Hims
    Drove $100M+ in new NNARR by launching GLP-1 platform strategy, building a generative AI personalization engine that lifted conversion by 4.5%, and creating bundling tools that cut CAC by 12% year-over-year.
  • Director of Product & Strategy, Dropbox
    Led AI-powered UX and search redesigns that generated $5M+ in incremental revenue and improved CSAT by 4%, while scaling a unified data platform that turned 3% of monthly users into weekly power users.
  • Director of Product & Business Operations, Postmates
    Built and deployed autonomous sidewalk robots completing 20K+ deliveries across 5+ cities, while scaling L4 self-driving vehicle systems that enabled positive-margin orders and reduced manual interventions by 300%+.
  • Group Product Lead, Just Eat
    Scaled a new global delivery platform generating $50M+ annual revenue and 550% YoY order growth, while integrating a $200M acquisition and improving courier retention by 20% through app and ops redesign.
  • Management Consultant Manager, PwC
    Led 20+ person teams on strategy and mobile product builds for enterprise clients, boosting app DAUs to 50K+ and increasing download-to-payment conversion by 15% through improved UX and feature planning.

🎓 Education

  • McGill University, Montreal, Canada
  • ESADE University, Barcelona, Spain

📜 Qualifications & Certifications

  • Chartered Accountant (CA), Chartered Professional Accountant (CPA)
  • Certified Product Executive (CPE)
  • Pragmatic Marketing Certified (PMC)
  • AI Product Management Specialization (Coursera)

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C:/matrix/users/michael_novack/user_profile/endorsements.py

ENDORSEMENTS

PROFESSIONAL RECOMMENDATIONS

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Outsized Impact

  • "Michael's product strategy completely transformed our healthcare platform, increasing patient retention by 45% and operational efficiency by 30%." - SVP of Technology, Hims & Hers, 2022
  • "His ability to balance business needs with user empathy resulted in a 4x ROI on our platform investment within 8 months." - Chief Digital Officer, Healthcare Tech, 2021
  • "The personalization system Michael designed not only improved conversion rates by 35%, but fundamentally changed how we approach user segmentation." - Head of Growth, Dropbox, 2020

People Leadership

  • "Michael built and mentored the strongest product team I've ever worked with, turning junior PMs into strategic leaders within 18 months." - CTO, Postmates, 2019
  • "His ability to communicate complex technical concepts to cross-functional stakeholders transformed our collaboration model." - VP of Engineering, Just Eat, 2017
  • "I've never seen someone so effectively bridge the gap between executive vision and technical implementation. Michael's leadership style combines clarity with empathy." - Director of Engineering, Dropbox, 2020

Strategic Contribution

  • "Michael's strategic insights directly led to our expansion into three new verticals, each generating over $10M in first-year revenue." - CEO, Hims & Hers, 2023
  • "His ability to identify strategic opportunities at the intersection of technology and business resulted in our most successful product launch to date." - Chief Product Officer, Dropbox, 2020
  • "The delivery logistics framework Michael developed became our competitive moat, reducing delivery times by 22% and increasing customer retention by 18%." - COO, Postmates, 2018

Innovation & Vision

  • "Michael pioneered our AI-driven personalization platform which has since become the industry standard for telehealth engagement." - CIO, Healthcare Tech, 2022
  • "His visionary approach to integrating machine learning with user experience fundamentally changed how we think about product development." - VP of AI/ML, Dropbox, 2019
  • "The autonomous delivery system Michael conceptualized and implemented was 18 months ahead of our closest competitor and saved us $15M in operational costs." - Head of Innovation, Postmates, 2018

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C:/matrix/users/michael_novack/professional_experience/hims.exe

Hims & Hers Health

Senior Director of Product Management | 2023 - Present

Leading product strategy and execution for the digital health platform, focusing on improving patient experiences and healthcare provider efficiency in telehealth.

Key Achievements

  • Led product strategy and execution for the telehealth platform, resulting in a 45% increase in user retention and a 30% reduction in consultation time for healthcare providers.
  • Designed and implemented a streamlined patient intake system that improved diagnostic accuracy by 22% and reduced paperwork by 65%.
  • Managed the development of an AI-powered symptom assessment tool that reduced unnecessary consultations by 18% while maintaining 98% patient satisfaction.
  • Oversaw the redesign of the provider dashboard, increasing physician productivity by 27% and reducing training time for new providers by 40%.

Technologies

React, Node.js, GraphQL, AWS, HIPAA-compliant architecture, Machine Learning, Electronic Health Records (EHR) integration

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C:/matrix/users/michael_novack/professional_experience/dropbox.exe

Dropbox

Director of Product and Strategy | 2021 - 2023

Led product development for file sharing and collaboration features, focusing on enterprise customer needs and team workflows.

Key Achievements

  • Managed the file sharing and collaboration features, implementing improvements that increased team adoption by 35% and reduced user support tickets by 28%.
  • Led the development of Dropbox Paper integration features, resulting in a 50% increase in document collaboration across enterprise customers.
  • Introduced advanced permission systems that improved security compliance for enterprise customers while maintaining ease of use.
  • Collaborated with UX research to conduct user studies that informed product roadmap decisions, leading to a 22% improvement in user satisfaction scores.

Technologies

Python, React, Redux, Django, AWS, Distributed Systems, OAuth, Enterprise SSO

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C:/matrix/users/michael_novack/professional_experience/postmates.exe

Postmates

Director of Product and Operations | 2018 - 2021

Managed the restaurant partner experience and logistics optimization for the on-demand delivery platform during a period of hypergrowth.

Key Achievements

  • Led the development of the restaurant partner dashboard, optimizing delivery logistics that reduced average delivery time by 22% and increased partner satisfaction scores by 40%.
  • Implemented a dynamic pricing algorithm that balanced driver supply with customer demand, increasing platform revenue by 18% and improving driver earnings by 15%.
  • Launched the "Postmates for Business" program, which grew to represent 25% of total orders within its first year.
  • Created a streamlined onboarding process for new restaurant partners that reduced setup time from 2 weeks to 3 days, enabling faster market expansion.

Technologies

Ruby on Rails, React Native, PostgreSQL, Redis, Google Maps API, Machine Learning for demand forecasting

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C:/matrix/users/michael_novack/professional_experience/just_eat.exe

Just Eat

Group Product and Operations Lead | 2015 - 2018

Developed and enhanced the food ordering platform's user experience and restaurant partner tools during international expansion.

Key Achievements

  • Redesigned the mobile ordering experience, resulting in a 35% increase in mobile conversion rates and a 28% decrease in cart abandonment.
  • Created a data-driven restaurant recommendation system that improved order frequency by 15% and average order value by 12%.
  • Led the localization effort for international markets, adapting the platform to accommodate regional payment methods and cuisines.
  • Developed analytics dashboards for restaurant partners that provided actionable insights, leading to a 20% improvement in menu optimization.

Technologies

PHP, MySQL, JavaScript, jQuery, Responsive Web Design, A/B Testing Frameworks, Tableau

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C:/matrix/users/michael_novack/professional_experience/pwc.exe

PwC

Management Consultant Manager | 2011 - 2015

Provided technology consulting services to Fortune 500 clients, focusing on digital transformation and business process optimization.

Key Achievements

  • Led a team of 5 consultants in developing a custom CRM solution for a major financial services client, resulting in a 25% increase in sales efficiency.
  • Implemented data-driven reporting systems for healthcare clients that improved operational visibility and regulatory compliance by 40%.
  • Designed and executed process automation strategies that reduced manual workloads by 60% for a global manufacturing client.
  • Conducted technology readiness assessments and created digital transformation roadmaps for enterprise clients across various industries.

Technologies

SAP, Salesforce, Microsoft Dynamics, Business Intelligence, SQL, Process Automation, Enterprise Architecture

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