Michael Novack, Director of Product at Lyft Business

I'm Michael Novack. I lead product for Lyft Business, Lyft's B2B portfolio, from Toronto. Before Lyft I spent fifteen years building products at Hims & Hers, Dropbox, Agtonomy, Serve Robotics, Just Eat Takeaway, PwC and WWF.

Selected work

• Lyft: Business Travel as a Competitive Advantage. Director of Product Management. Leading product strategy across Lyft's global B2B portfolio.
• Hims & Hers: GLP-1 Launch & Platform Modernization. Senior Director of Product. $100M+ incremental revenue from GLP-1 platform.
• Dropbox: The Next Phase of Growth via Multi-Product Adoption. Director of Product & Strategy. $8M+ incremental expansion revenue from multi-product users.
• Agtonomy: Bringing Autonomy to Agriculture. Founding Team Member. 1:10+ operator-to-machine management ratio via TeleFarmer platform.
• Serve Robotics (Postmates): Creating the Future of Last-Mile Delivery. Director of Product & Business Operations. Pioneered 0-1 autonomous delivery across 5 markets.
• Just Eat Takeaway: Building a 3-Sided Delivery Marketplace. Group Product Lead. Scaled from 0 to 1B+ deliveries through 3-sided marketplace transformation.
• PwC: Transforming Enterprise GTM Through Product-Led Growth. Management Consultant, Manager. $50M+ operational waste eliminated through process optimization.
• WWF: Scaling Earth Hour Through Digital Engagement. Campaign Lead. 340% increase in website engagement via mobile-first platform.

Also on this site

• Field Kit: ask me a product question and get an answer from my playbook and past projects, with a source on every line. The page explains how it is built and tested, including what went wrong.
• Notes: short essays on product and leadership.
• Now: what I'm working on and thinking about.
• About: how I work and where it comes from.

What I'm looking for

Full-time Head of AI Product or VP Product roles at AI companies and AI-native consumer products. Not taking fractional, consulting or advisory work.

Contact

Email hi@builtbymikey.com, find me on LinkedIn, or book a call.