{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Michael Novack","label":"Senior Product Leader | VP Product Management","image":"https://builtbymikey.com/images/profile.jpg","email":"hi@builtbymikey.com","phone":"","url":"https://builtbymikey.com","summary":"Product leader with 15+ years building useful, intuitive, and scalable products. Proven track record scaling products from zero to billions across marketplace, AI/ML, autonomous systems, and product-led growth. Generated $100M+ in revenue at Hims, $8M+ expansion revenue at Dropbox, and scaled Just Eat from 0 to 1B+ deliveries. Expert at connecting business objectives directly to product behaviors through data-driven frameworks and systems thinking.","location":{"city":"Toronto","countryCode":"CA","region":"Ontario"},"profiles":[{"network":"LinkedIn","username":"michaeljnovack","url":"https://www.linkedin.com/in/michaeljnovack/"},{"network":"GitHub","username":"michaelnnovack","url":"https://github.com/michaelnnovack"},{"network":"Twitter","username":"michaeljnovack","url":"https://twitter.com/michaeljnovack"}]},"work":[{"name":"Hims & Hers","position":"VP Product Management","url":"https://www.hims.com","startDate":"2023-01","endDate":"2024-06","summary":"Led GLP-1 platform launch and payment infrastructure modernization generating $100M+ in revenue. Built ML personalization, dynamic pricing, and dual-path payment systems.","highlights":["Generated $100M+ revenue through GLP-1 platform launch","Built ML classification model lifting conversion 18%","Reduced fraud 23% while improving conversion 8% with dual-path payment system","Implemented dynamic pricing improving LTV 31% and experiment velocity 40%","Led platform modernization enabling future product expansion"]},{"name":"Dropbox","position":"Senior Product Manager","url":"https://www.dropbox.com","startDate":"2021-03","endDate":"2022-12","summary":"Drove multi-product adoption strategy generating $8M+ expansion revenue. Built recommendation engine and activation frameworks.","highlights":["Drove $8M+ expansion revenue through multi-product adoption","Designed recommendation engine increasing product discovery 35%","Created activation frameworks scaling across product lines","Improved time-to-value 60% through optimized onboarding","Led retention initiatives through deeper product engagement"]},{"name":"Agtonomy","position":"Director of Product","url":"https://www.agtonomy.com","startDate":"2020-01","endDate":"2021-02","summary":"Built autonomous agriculture platform from 0-1. Designed TeleFarmer operator platform and TrunkVision computer vision system.","highlights":["Built 0-1 autonomous fleet platform for agriculture","Designed TeleFarmer achieving 1:10 operator-to-machine ratios","Created TrunkVision computer vision system (99.7% mission success)","Established OEM partnership strategy for go-to-market","Led product through Series A fundraising"]},{"name":"Postmates / Serve Robotics","position":"Product Manager - Autonomous Delivery","url":"https://www.serverobotics.com","startDate":"2018-06","endDate":"2019-12","summary":"Pioneered autonomous sidewalk delivery. Designed fleet management platform and completed 1,000+ autonomous deliveries.","highlights":["Completed 1,000+ autonomous deliveries across 5 markets","Built fleet management platform enabling 1:8 operator-to-robot ratios","Designed customer/merchant experience for novel interaction models","Led Level 4 autonomy product strategy and deployment","Managed real-world operations and safety protocols"]},{"name":"Just Eat (Grubhub)","position":"Director of Product Strategy","url":"https://www.justeattakeaway.com","startDate":"2015-01","endDate":"2018-05","summary":"Transformed from 2-sided to 3-sided marketplace. Scaled from 0 to 1B+ deliveries across 14 countries.","highlights":["Scaled marketplace from 0 to 1B+ deliveries","Transformed from 2-sided to 3-sided marketplace model","Led £200M Skip acquisition integration","Expanded across 14 countries with 100K+ active couriers","Generated £50M+ annual revenue"]},{"name":"PwC","position":"Product Strategy Consultant","url":"https://www.pwc.com","startDate":"2013-06","endDate":"2014-12","summary":"Led product-led growth transformation across 15 business units. Eliminated $50M+ operational waste.","highlights":["Eliminated $50M+ operational waste through process optimization","Reduced customer acquisition cost 40%","Led organizational transformation from sales-led to product-led","Aligned 15 business units on unified product strategy","Built revenue attribution connecting product to outcomes"]},{"name":"World Wildlife Fund (WWF)","position":"Product Manager - Digital","url":"https://www.worldwildlife.org","startDate":"2011-01","endDate":"2013-05","summary":"Led digital transformation driving 340% engagement growth and $1.2M+ additional fundraising.","highlights":["Drove 340% engagement growth through digital transformation","Generated $1.2M+ additional fundraising revenue","Optimized conversion funnels for donations","Built content personalization at scale","Designed for behavioral change beyond single events"]}],"education":[{"institution":"University of Toronto","area":"Business Administration & Economics","studyType":"Bachelor","startDate":"2006-09","endDate":"2010-06","score":"","courses":[]}],"skills":[{"name":"Product Strategy","level":"Expert","keywords":["Product Roadmapping","User Research","Market Analysis","Competitive Intelligence","Prioritization Frameworks","OKRs & KPIs","Product Vision","Go-to-Market Strategy"]},{"name":"Growth & Scaling","level":"Expert","keywords":["Product-Led Growth","Conversion Optimization","Activation & Onboarding","Retention Strategies","Referral Programs","A/B Testing","Growth Analytics","Funnel Optimization"]},{"name":"AI/ML Product","level":"Expert","keywords":["Machine Learning Systems","Recommendation Engines","Computer Vision","Autonomous Systems","Personalization","Classification Models","Model Evaluation","ML Product Requirements"]},{"name":"Marketplace Design","level":"Expert","keywords":["Two-Sided Marketplaces","Three-Sided Marketplaces","Supply-Demand Balancing","Matching Algorithms","Platform Economics","Pricing Mechanisms","Network Effects","Liquidity Management"]},{"name":"Payment Systems","level":"Expert","keywords":["Payment Orchestration","Fraud Detection","Dynamic Pricing","Conversion Optimization","Payment Gateway Integration","Risk Management","PCI Compliance"]},{"name":"Team Leadership","level":"Expert","keywords":["Cross-Functional Leadership","Team Building","Stakeholder Management","Communication","Coaching & Mentoring","Organizational Design","Executive Presentations","Conflict Resolution"]},{"name":"Technical Skills","level":"Advanced","keywords":["SQL & Data Analysis","APIs & Integrations","System Architecture","Agile/Scrum","Product Analytics (Amplitude, Mixpanel)","Experimentation Platforms","Figma & Design Tools","Git & Version Control"]}],"languages":[{"language":"English","fluency":"Native speaker"}],"interests":[{"name":"Outdoor Recreation","keywords":["Wilderness Canoeing","Portaging","Backcountry Camping","Hiking"]},{"name":"Technology","keywords":["AI/ML Applications","Autonomous Systems","Web Development","Product Design"]}],"projects":[{"name":"GLP-1 Platform Launch","description":"Led end-to-end product strategy for GLP-1 weight management launch at Hims & Hers","highlights":["Generated $100M+ platform revenue","Built ML personalization (18% conversion lift)","Reduced fraud 23% + improved conversion 8%","Implemented dynamic pricing (31% LTV improvement)"],"keywords":["Healthcare","AI/ML","Payment Systems","Platform Strategy"],"startDate":"2023-01","endDate":"2024-06","url":"https://builtbymikey.com/work/hims-glp1","roles":["Product Strategy","Platform Architecture","ML Personalization"],"type":"Product Launch"},{"name":"Dropbox Multi-Product Platform","description":"Designed recommendation engine and activation framework driving multi-product adoption","highlights":["$8M+ expansion revenue","35% increase in product discovery","60% faster time-to-value","Scaled activation across product lines"],"keywords":["SaaS","Recommendation Systems","Product-Led Growth","Retention"],"startDate":"2021-03","endDate":"2022-12","url":"https://builtbymikey.com/work/dropbox-adoption","roles":["Product Management","Growth Strategy","Data Analytics"],"type":"Platform Development"},{"name":"Autonomous Agriculture Platform","description":"0-1 product development for autonomous farming operations at Agtonomy","highlights":["Built TeleFarmer operator platform (1:10 ratios)","Created TrunkVision computer vision (99.7% success)","Established OEM partnership strategy","Led Series A fundraising efforts"],"keywords":["Autonomous Systems","Computer Vision","Fleet Management","0-1 Product"],"startDate":"2020-01","endDate":"2021-02","url":"https://builtbymikey.com/work/agtonomy-fleet","roles":["Product Leadership","Platform Design","ML Strategy"],"type":"0-1 Product"},{"name":"Autonomous Sidewalk Delivery","description":"Pioneered autonomous delivery category at Postmates/Serve Robotics","highlights":["1,000+ autonomous deliveries","Fleet management platform (1:8 ratios)","Level 4 autonomy product strategy","Real-world deployment across 5 markets"],"keywords":["Robotics","Autonomous Delivery","Operations","Fleet Management"],"startDate":"2018-06","endDate":"2019-12","url":"https://builtbymikey.com/work/postmates-autonomous","roles":["Product Management","Operations","Safety"],"type":"Category Innovation"},{"name":"Just Eat Marketplace Transformation","description":"Transformed from 2-sided to 3-sided marketplace, scaling to 1B+ deliveries","highlights":["0 to 1B+ deliveries","£200M acquisition integration","14-country expansion","100K+ active couriers"],"keywords":["Marketplace","Scaling","M&A Integration","International Expansion"],"startDate":"2015-01","endDate":"2018-05","url":"https://builtbymikey.com/work/justeat-marketplace","roles":["Product Strategy","Platform Economics","Acquisition Integration"],"type":"Marketplace Scaling"}],"meta":{"canonical":"https://builtbymikey.com/api/resume","version":"1.0.0","lastModified":"2026-04-11T04:10:28.629Z","purpose":"AI/LLM-optimized resume following JSON Resume standard schema"}}