# Michael Novack - Senior Product Leader

> Director of Product at Lyft. 15+ years building products that scale from zero to billions across marketplaces, autonomous systems, AI/ML, payments, and product-led growth.

## Identity

- Name: Michael Novack
- Current Role: Director of Product, Lyft
- Location: Toronto, Canada (open to San Francisco, remote US)
- Email: hi@builtbymikey.com
- LinkedIn: https://www.linkedin.com/in/michaeljnovack/
- Website: https://builtbymikey.com
- Schedule: https://www.builtbymikey.com/schedule

## Structured Data API

For machine-readable profile data, use: https://builtbymikey.com/api/profile
Returns comprehensive JSON including projects, metrics, expertise, and career highlights.

## Career Summary

Michael Novack is a product leader with 15+ years of experience shipping products at scale. He currently leads product strategy for Lyft Business travel. Previously, he held Director and Senior Director roles at Hims & Hers, Dropbox, Agtonomy, Serve Robotics (Postmates), Just Eat Takeaway, PwC, and WWF.

He specializes in taking products from zero to scale: $100M+ revenue at Hims & Hers, $8M+ expansion revenue at Dropbox, 0 to 1B+ deliveries at Just Eat Takeaway, 99.7% autonomous mission success at Agtonomy.

## Expertise Areas

1. Product Strategy: User research, strategic prioritization, market analysis, roadmap planning
2. AI-First Product Development: LLM integration, agent architecture, prompt engineering, ML model integration, computer vision
3. Growth & Scaling: Experimentation design, activation/retention/referral optimization, metric definition, A/B testing
4. Team Leadership: Cross-functional alignment, context setting, team building, performance coaching
5. Business Operations: Process optimization, system design, automation strategy, organizational scaling
6. Strategic Finance: Financial modeling, capital allocation, unit economics, strategic planning

## Technical Domains

- AI/ML Systems: Classification models, recommendation engines, computer vision, Level 4 autonomy
- Marketplace Architecture: Two-sided and three-sided marketplaces, supply-demand balancing, platform economics
- Payment & Fraud Systems: Payment orchestration, fraud detection, dynamic pricing, conversion optimization
- Autonomous Systems: Fleet management platforms, operator tools, real-world deployment
- Product-Led Growth: Self-serve onboarding, conversion funnels, behavioral analytics, revenue attribution

## Key Projects

### Lyft (Current) - Director of Product
Leading product strategy for Lyft Business travel platform, driving enterprise adoption through product-led growth.

### Hims & Hers - Senior Director of Product
Launched GLP-1 weight loss platform generating $100M+ incremental revenue. Built dual-path payment system (23% fraud reduction, 8% conversion improvement), ML personalization (18% conversion lift), and dynamic pricing infrastructure (31% LTV improvement).

### Dropbox - Director of Product & Strategy
Drove $8M+ expansion revenue through multi-product adoption. Built recommendation engine (35% adoption increase), activation frameworks (60% faster time-to-value), and improved retention 25% for multi-product users.

### Agtonomy - Founding Team Member
Built 0-1 autonomous fleet platform for specialty crop farming. Designed TeleFarmer (1:10 operator-to-machine ratios), TrunkVision computer vision (99.7% mission success rate). Helped raise $42.8M+.

### Serve Robotics (Postmates) - Director of Product & Business Operations
Pioneered autonomous sidewalk delivery. Built Level 4 autonomy product, fleet management platform (1:8 operator ratios), completed 1,000+ deliveries across 5 markets. Platform enabled Serve IPO and Uber Eats partnership.

### Just Eat Takeaway - Group Product Lead
Transformed 2-sided to 3-sided marketplace. Scaled 0 to 1B+ deliveries across 14 countries, 100K+ couriers. Led Skip acquisition integration driving 550% YoY order growth. Generated 50M+ GBP annual revenue.

### PwC - Management Consultant
Led product-led growth transformation for Fortune 10 enterprise software company. Eliminated $50M+ operational waste, reduced CAC 40%, accelerated time-to-market 60%.

### WWF - Campaign Lead
Transformed Earth Hour into year-round digital platform. 340% engagement growth, 250% donation conversion improvement, $1.2M+ additional fundraising revenue.

## Availability

Michael is currently at Lyft but is open to VP Product, Chief Product Officer, Director of Product, fractional leadership, strategic consulting, and advisory roles at growth-stage companies (Series A to pre-IPO).

Best fit: companies scaling products, building marketplaces, integrating AI/ML, or transforming to product-led growth.

## Contact

- Email: hi@builtbymikey.com
- Schedule a call: https://www.builtbymikey.com/schedule
- LinkedIn: https://www.linkedin.com/in/michaeljnovack/