How I Lead

Just as you scout the terrain before setting up camp, exceptional products begin by deeply understanding user pain and genuine market opportunities. I invest time talking to customers, analyzing behavioral data, and identifying where current solutions fail. This foundation prevents building features nobody wants and ensures every sprint moves us toward meaningful impact. The best product decisions come from intimate knowledge of the problem space, not assumptions.

Trail conditions change, weather shifts, and maps don't always match reality. In product development, speed of learning beats perfection every time. I champion rapid experimentation, MVPs that test core hypotheses, and iterative improvement based on real user feedback. A working prototype this week teaches us more than a perfect solution next quarter. This approach has helped me scale products from zero to billions of users.

Great camping trips happen when everyone contributes their unique strengths around the fire. Building products requires the same collaborative excellence. I focus on creating psychological safety where designers, engineers, and researchers can do their best work. This means clear communication, shared context, and empowering people to own outcomes. I've led cross-functional teams of 15+ people and consistently deliver through people, not despite them.

When you're carrying everything on your back, every item must earn its place. Product strategy works the same way. I use frameworks like RICE scoring, impact mapping, and opportunity sizing to make hard tradeoffs. This operational discipline has helped me cut feature bloat by 40% while increasing user engagement. It's about saying no to good ideas so you can say yes to great ones.

The wilderness teaches you to think in systems, not just individual moments. I design products and processes that work at 10x scale from day one. This means robust technical architecture, scalable design systems, and operational playbooks that don't break under growth. Whether it's payment flows handling $100M+ annually or onboarding experiences that work across cultures, I build for the long term.

Every expedition needs a guide who can read the terrain and navigate toward the destination. I connect user metrics to business outcomes, whether that's reducing churn, increasing LTV, or optimizing unit economics. I've driven $100M+ in incremental revenue through strategic product initiatives and operational improvements. I understand P&Ls, can model business scenarios, and make product decisions that move the financial needle.