# Michael Novack

Director of Product, Lyft  •  Toronto, ON (open to US relocation)

hi@builtbymikey.com  •  https://builtbymikey.com  •  https://www.linkedin.com/in/michaeljnovack/  •  https://github.com/michaelnnovack

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## Summary

Senior product leader with 15+ years shipping AI-first products at scale. Drove $100M+ in revenue at Hims & Hers, $8M+ expansion at Dropbox, and 0→1B+ deliveries at Just Eat Takeaway. Hands-on AI product craft: ships LLM-powered tools end-to-end (`/field-kit`), prompt engineering, structured output, model routing. Strongest in marketplaces, payments, autonomous systems, and product-led growth.

## Selected experience

### Director of Product — Lyft
*2026-05 – present*

*Accelerating business travel via product-led growth*

- Leading product strategy for Lyft Business travel platform
- Driving enterprise adoption through product-led growth
- Case study: https://builtbymikey.com/work/lyft-business-travel

### Senior Director of Product — Hims & Hers

*Launching weight loss GLP-1s while rebuilding payment and personalization systems*

- $100M+ incremental revenue from GLP-1 platform
- 23% reduction in fraud while improving payment conversion 8%
- 18% lift in onboarding conversion via ML personalization
- 31% improvement in LTV through dynamic pricing experiments
- Case study: https://builtbymikey.com/work/hims-glp1-platform

### Director of Product & Strategy — Dropbox

*Transforming single-product users into multi-product power users*

- $8M+ incremental expansion revenue from multi-product users
- 35% increase in users adopting 2+ products
- 25% improvement in 30-day retention for multi-product users
- 60% faster time-to-value for new product discovery
- Case study: https://builtbymikey.com/work/dropbox-multi-product-adoption

### Founding Team Member — Agtonomy

*Building the 0-1 autonomy stack and operator experience for autonomous farming*

- 1:10+ operator-to-machine management ratio via TeleFarmer platform
- 99.7% autonomous mission success rate in production deployments
- Centimeter-precision navigation in specialty crop environments
- Partnership integrations with 5+ major equipment manufacturers
- Case study: https://builtbymikey.com/work/agtonomy-autonomous-fleet-platform

### Director of Product & Business Operations — Serve Robotics (Postmates)

*Creating the product, autonomy stack, and operations platform for robot delivery*

- Pioneered 0-1 autonomous delivery across 5 markets
- 1,000+ deliveries managed through product and autonomy systems
- 1:8 operator-to-robot ratio via fleet management platform
- 35% reduction in pickup time; 300% fewer support interventions
- Case study: https://builtbymikey.com/work/postmates-serve-robotics

### Group Product Lead — Just Eat Takeaway

*Scaling from 0 to 1B+ deliveries through courier network and acquisition integration*

- Scaled from 0 to 1B+ deliveries through 3-sided marketplace transformation
- £50M+ annual revenue; 10M+ customers connected via platform
- £200M Skip acquisition integration driving 550% YoY order growth
- 14-country courier network with 100K+ active couriers
- Case study: https://builtbymikey.com/work/justeat-3sided-marketplace

### Management Consultant, Manager — PwC

*Rebuilding go-to-market strategy and operational infrastructure for a Fortune 10 software company*

- $50M+ operational waste eliminated through process optimization
- 40% reduction in customer acquisition costs via product-led motion
- 60% faster time-to-market through product-sales alignment
- 25% improvement in product adoption through redesigned onboarding
- Case study: https://builtbymikey.com/work/pwc-plg-transformation

### Campaign Lead — WWF

*Leading global campaign to drive conservation action through digital transformation*

- 340% increase in website engagement via mobile-first platform
- 180% growth in monthly active supporters beyond annual event
- 250% improvement in donation conversion rates
- 500K+ new email subscribers acquired
- Case study: https://builtbymikey.com/work/wwf-digital-conservation-platform

## Core capabilities

- **Product Strategy** — User Research, Strategic Prioritization, Market Analysis
- **AI-First Product Development** — Agent Architecture, Prompt Design, Model Integration
- **Growth & Scaling** — Experimentation Design, Metric Definition, Growth Analytics
- **Team Leadership** — Team Building, Context Setting, Performance Coaching
- **Business Operations** — Process Optimization, System Design, Automation Strategy
- **Strategic Finance** — Financial Modeling, Capital Allocation, Strategic Planning

## Technical fluency

- AI/ML product: LLMs, generative AI, classification, recommendations, computer vision, Level 4 autonomy, RAG, AI agents, structured output via Zod, prompt engineering, model routing.
- Marketplace architecture: two- and three-sided platforms, supply-demand balancing, multi-country scaling.
- Payment & fraud systems: orchestration, dual-path payment design, dynamic pricing, conversion optimization.
- Product-led growth: self-serve onboarding, activation funnels, behavioral analytics, revenue attribution.

## Side projects (public)

- **Field Kit** — three Claude-powered product thinking tools (Decision Simulator, Experience Mapper, Compass Check). Anthropic API + Vercel AI SDK + Zod schemas. https://builtbymikey.com/field-kit
- **builtbymikey.com (this site)** — Next.js 15 app router. Ships an AI chat agent ("Ask Enzo") with seven server-side tool-calling functions backed by Claude Haiku 4.5. Source-of-truth profile published as JSON, plain-text, and markdown for LLM ingestion.

## Engagement types

- Full-time: VP Product · Director of Product · Chief Product Officer
- Fractional: 2–3 days/week for 6–12 months
- Consulting: project-based, 3–6 months
- Advisory: ongoing board / executive

## Contact

- **Email:** hi@builtbymikey.com
- **Schedule a chat:** https://www.builtbymikey.com/schedule
- **Deep context for AI tools:** https://builtbymikey.com/llms-full.txt