# Michael Novack

Director of Product, Lyft Business · Toronto, ON (open to relocating to the US)

hi@builtbymikey.com · https://builtbymikey.com · https://www.linkedin.com/in/michaeljnovack/ · https://github.com/michaelnnovack

---

## Summary

Product leader with fifteen years across marketplaces, delivery robots, health, B2B and AI. Led the GLP-1 launch at Hims & Hers ($100M+ incremental revenue in year one), multi-product adoption at Dropbox ($8M+ expansion revenue) and the courier network behind 1B+ deliveries at Just Eat Takeaway. Builds AI tools himself, including Field Kit on this site. Looking for Head of AI Product and VP Product roles.

## Selected experience

### Director of Product Management, Lyft

*Architecting a global B2B platform, and the AI tooling that lets a small team run it*

- Leading product strategy across Lyft's global B2B portfolio
- Managing a team of product managers spanning business travel, enterprise rideshare, and more
- Built a shared AI toolkit (skills, plugins, automated workflows) adopted team-wide
- Architecting one platform to power multiple enterprise verticals
- Case study: https://builtbymikey.com/work/lyft-business-travel

### Senior Director of Product, Hims & Hers

*Launching weight loss GLP-1s while rebuilding payment and personalization systems*

- $100M+ incremental revenue from GLP-1 platform
- 23% reduction in fraud while improving payment conversion 8%
- 18% lift in onboarding conversion via ML personalization
- 31% improvement in LTV through dynamic pricing experiments
- Case study: https://builtbymikey.com/work/hims-glp1-platform

### Director of Product & Strategy, Dropbox

*Transforming single-product users into multi-product power users*

- $8M+ incremental expansion revenue from multi-product users
- 35% increase in users adopting 2+ products
- 25% improvement in 30-day retention for multi-product users
- 60% faster time-to-value for new product discovery
- Case study: https://builtbymikey.com/work/dropbox-multi-product-adoption

### Founding Team Member, Agtonomy

*Founding-team product for autonomous farming — TeleFarmer operator UX and TrunkVision CV product spec*

- 1:10+ operator-to-machine management ratio via TeleFarmer platform
- 99.7% autonomous mission success rate in production deployments
- Centimeter-precision navigation in specialty crop environments
- Partnership integrations with 5+ major equipment manufacturers
- Case study: https://builtbymikey.com/work/agtonomy-autonomous-fleet-platform

### Director of Product & Business Operations, Serve Robotics (Postmates)

*Owning the Level 4 sidewalk autonomy product spec, fleet platform, and customer/merchant experience*

- Pioneered 0-1 autonomous delivery across 5 markets
- 1,000+ deliveries managed through product and autonomy systems
- 1:8 operator-to-robot ratio via fleet management platform
- 35% reduction in pickup time; 300% fewer support interventions
- Case study: https://builtbymikey.com/work/postmates-serve-robotics

### Group Product Lead, Just Eat Takeaway

*Scaling from 0 to 1B+ deliveries through courier network and acquisition integration*

- Scaled from 0 to 1B+ deliveries through 3-sided marketplace transformation
- £50M+ annual revenue; 10M+ customers connected via platform
- £200M Skip acquisition integration driving 550% YoY order growth
- 14-country courier network with 100K+ active couriers
- Case study: https://builtbymikey.com/work/justeat-3sided-marketplace

### Management Consultant, Manager, PwC

*Rebuilding go-to-market strategy and operational infrastructure for a Fortune 10 software company*

- $50M+ operational waste eliminated through process optimization
- 40% reduction in customer acquisition costs via product-led motion
- 60% faster time-to-market through product-sales alignment
- 25% improvement in product adoption through redesigned onboarding
- Case study: https://builtbymikey.com/work/pwc-plg-transformation

### Campaign Lead, WWF

*Leading global campaign to drive conservation action through digital transformation*

- 340% increase in website engagement via mobile-first platform
- 180% growth in monthly active supporters beyond annual event
- 250% improvement in donation conversion rates
- 500K+ new email subscribers acquired
- Case study: https://builtbymikey.com/work/wwf-digital-conservation-platform

## Core capabilities

- **Product Strategy:** Strategic Prioritization, User Research, Roadmapping
- **AI Product Development:** Eval Set as Spec, Objective Function Design, Latency–Accuracy–Cost
- **Growth & Scaling:** Experimentation Design, Metric Definition, Growth Analytics
- **Team Leadership:** Context Setting, Failure-Mode Design, Performance Coaching
- **Business Operations:** Process Optimization, System Design, Automation Strategy
- **Strategic Finance:** Financial Modeling, Capital Allocation, Strategic Planning

## Domains

- AI and machine learning: LLM products, evals, classification, recommendations, computer vision, Level 4 autonomy, structured output, choosing models per task.
- Marketplaces: two- and three-sided marketplaces, balancing supply and demand, scaling across countries.
- Payments and fraud: payment flows, fraud rules, pricing and incentives.
- Product-led growth: self-serve onboarding, activation, analytics that tie usage to revenue.

## Side projects

- **Field Kit:** ask a product question and get an answer from my playbook and past projects, with a source on every line. Claude Haiku 4.5 gives a first read in about a second and Claude Sonnet 5.5 gives the full answer. Real cost figures under each answer and an eval suite of 33 questions run 3 times each. https://builtbymikey.com/field-kit
- **builtbymikey.com:** this site, built with Next.js. Includes Ask Enzo, a chat assistant with seven tools that look up my work, and publishes the same profile as JSON and markdown for AI tools.

## Looking for

- Full-time Head of AI Product or VP Product roles at AI companies and AI-native consumer products. Not taking fractional, consulting or advisory work.

## Contact

- **Email:** hi@builtbymikey.com
- **Schedule a chat:** https://www.builtbymikey.com/schedule
- **Deep context for AI tools:** https://builtbymikey.com/llms-full.txt