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Director of Product & Business Operations

Serve Robotics (Postmates)Creating the Future of Last-Mile Delivery

Owning the Level 4 sidewalk autonomy product spec, fleet platform, and customer/merchant experience

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Serve Robotics (Postmates) — Owning the Level 4 sidewalk autonomy product spec, fleet platform, and customer/merchant experience
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At a glance

  • Pioneered 0-1 autonomous delivery across 5 markets
  • 1,000+ deliveries managed through product and autonomy systems
  • 1:8 operator-to-robot ratio via fleet management platform
  • 35% reduction in pickup time; 300% fewer support interventions
  • Platform enabled Serve spinout, IPO, and Uber Eats partnership
01

The Problem

Short-distance deliveries were destroying unit economics and creating unsustainable delivery operations. Postmates faced fundamental challenges:

  • Deliveries under 1 mile were unprofitable, losing money on every order because sending a car and driver for a burrito made no economic sense
  • Driver churn was hitting 40% as couriers avoided short, low-paying trips, creating constant recruiting costs
  • No one had built a complete product experience for autonomous delivery. How would customers receive packages from a robot? How would merchants hand off orders?
  • The autonomy stack needed to work in real cities with real chaos, not just controlled environments
02

The Approach

Pioneered the 0-1 development of autonomous sidewalk delivery, building the product and autonomy systems from the ground up:

  • Autonomy product spec: Owned the Level 4 sidewalk autonomy product spec — designed the regression eval sets (per-scenario perception, planning under occlusion, novel sidewalk geometries) and the safety-critical thresholding the perception team optimized against. Owned the depot-release deployment gate: no robot left the lot until eval coverage cleared, and the operator-intervention UX caught the long-tail edge cases the model would not handle on its own. The product bar was predictable and safe over fast and clever.
  • Operator platform: Designed fleet management tools enabling 1:many operator-to-robot supervision. Built remote intervention systems so one operator could monitor multiple robots across the city, making the unit economics viable.
  • Customer and merchant experience: Owned the end-to-end delivery product from merchant handoff to customer unlock. Designed intuitive robot unlock flows, merchant integration workflows, and optimized every touchpoint to make autonomous delivery feel seamless and delightful.
  • Delivery optimization: Redesigned the delivery experience through user research, reducing pickup time by 35% and cutting support interventions by 300%, proving the product could scale efficiently.
03

The Outcome

Built the foundational product and technology that established autonomous sidewalk delivery as a viable category:

  • 0-1 Launch: Pioneered first commercial autonomous delivery robots, managing hardware partnerships and regulatory approvals to launch across 5 markets
  • Delivery performance: 1,000+ autonomous deliveries proving the product and autonomy systems worked in real-world conditions
  • Operational efficiency: Achieved 1:8 operator-to-robot ratios through smart fleet management, fundamentally changing the economics of last-mile delivery
  • Product experience: 35% faster pickup times and 300% reduction in support interventions showed customers and merchants could trust robots
  • Company impact: The product and technology foundation enabled Serve to spin out as an independent company, ultimately going public and partnering with Uber Eats for large-scale deployment

Methods & technologies

  • Level 4 Autonomy
  • Regression Eval Sets
  • Safety-Critical Thresholding
  • Depot-Release Deployment Gate
  • Operator-Intervention UX
  • Fleet Management Platform
  • Robot UX Design
  • User Research